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ENGLISH NEWS

ReTuna – A Swedish shopping mall with all second-hand and recycled stuffs!

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Highlight

  1. Anna Bergstrom, a mall manager at ReTuna. – ReTuna is the world’s first recycling mall.
  2. Other people’s trash becomes ‘treasure’ here.

 

This unique shopping mall was created by Anna Bergstrom – “Her mission is to bring second hand shopping into the mainstream.”

The mall contains various and loads of stores inside, such as a sports shop, kids’ shop, bookshop, DIY store, or even a new unwanted items.

As it was located next to the recycling center, it is easy for the shopkeepers to collect those second-hand objects they call “treasure”.

I realized that I needed to become a role model for my children, doing something good for the planet,” says Anna.

 

 

Reference

https://www.bbc.com/news/stories-47001188

 

Writer: Nonochan

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CONTENT TIPS

5 Content Marketing Trends 2019 that is worth keeping an eye on!

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5 Content Marketing Trends 2019 that is worth keeping an eye on!

Although, the world is moving forward so fast and everything has rapidly changed,
especially in the marketing world, content marketing has still stayed as the one crucial part of
every businesses.

“Content marketing industry would be worth more than $400 billion by 2021.”
So, let’s see the 5 content marketing trends 2019 that are worth keeping an eye on if
you want to gain the successful business!

 

1. Content marketing as a necessary role!

Content marketing nowadays is something that you cannot wait until the last minute
anymore. It is a vital part of your business that helps you communicate with your customers –
as the two-way conversations.

This way will help creating a good relationship between you and the customers, and gaining
trust as well.

 

2. Let’s always plan for your content marketing!

Strategy is a very effective way to make your business reach the goals. Each companies has
different goals, so, let’s make one that suits yours!

Set priorities and attract your clients!

 

3. Make them stay lasted with the ‘Customer Success’ strategy.

Customer Success is ‘the ways companies help customers get the most value from products
and services.’

Make the customers see value on your products and services. This way can create ‘word-of-
mouth marketing’ and a stronger relationship between you and your precious customers.

 

4. Keep on ‘ongoing cycle’!

Stop caring is the worst thing you could ever do to your customers after giving services. A
good post-sale is significant in order to make your customers stay with you or buy again.
Always build lasting trust to gain a better engagement from your clients.

 

5. Content distribution as the pathway to success.

Keel finding the ways that make your content marketing reach the right customers’ eyes and
hands.

 

Be creative and enthusiastic!

**You are the one who control your business fate.**

 

https://www.forbes.com/sites/johnhall/2018/10/14/5-content-marketing-trends-to-watch-in-

2019/#15d4628b1202

Top 5 Content Marketing Trends for 2019

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ENGLISH NEWS

The Fashion Models – Profit or Debt?

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Highlight

  1. The reality of models in the fashion industry.
  2. Some of them have never earned money from the agencies.
  3. The most important solution — educate those models to know what they are going to deal with.

The fashion models might be many people’s dream jobs around the world – working with various famous brands, walking in front of those famed people and celebrities, and earning a lot of money.

 

Anyway, let’s take a look at the reality.

 

—– “My debt situation started right away when I started modeling,” says 17 year-old model. —-

 

As most of them, models, have entered into the fashion industry, they rarely know much information about their jobs from the agencies. – “They would ask me if I wanted a driver, without being clear that this is very expensive, and that I have to pay for it,” she says.

 

These girls will automatically be trapped in a life of debt, which their money will also automatically be taken by the agencies too!

 

These issues are serious problems that loads of people might never know, which the main cause is ‘the lack of information.’

 

“Linden Staub” is a small agency in London that was founded by Esther Kinnear Derungs – in order to find the ways to ‘treat models better’.

 

—- “We believe we have a responsibility to educate the model from day one, whether she was scouted in Siberia, Africa or London,” she says. —-

 

Entering into the fashion industry is like a kind of starting those new business, they may grow or they may fail, no one knows.

 

Let’s keep fingers crossed!

 

Writer: Nonochan

 

https://www.bbc.com/news/business-47145680?fbclid=IwAR1kpTStO61fB6OZnCZ5ctglj-ycjQ5VYhrYw2m1xz7KP-WKHSpWcqKcPho

 

 

 

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ENGLISH NEWS

Nike’s Ad “Dream Crazier” — Women and Workplace

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Highlight

  1. Nike’s ad “Dream Crazier”
  2. Women’s roles in the workplace
  3. Gender stereotype by people in society toward men and women

As the new ad named “Dream Crazier” was launched by Nike, people become more aware about the situation and stance of women in the workplace.

 

So, let’s see what it is!

 

Women and men probably have been judged and perceived differently by people in society for so long and long ago. This issue seems to be more outstanding nowadays as everything has changed and women have more opportunities to do diverse things. Therefore, those traditional perceptions toward women and men, which haven’t ever changed, become more obvious in the present days!

 

This is what we call “Gender Stereotype”.

 

In the workplace, women who express their emotion will be blamed as being dramatic, nonsense, hysterical, disrespectful, and even aggressive. Anyway, for men in the similar situation, they will be looked as being outspoken, brave, and passionate.

 

For example, we can see the outstanding case from sports like the argument between Serena Williams, a famous tennis player, and Carlos Ramos, an umpire, as she called him ‘thief’. At that time, Serena Williams was fined 17,000 dollars.

 

Because of this case and all other several similar cases, Nike’s ad becomes more and more interesting.

So, let’s take a look and tell us what you think about it. You may agree or disagree, that’s your choice!

 

https://edition.cnn.com/2019/02/25/success/serena-williams-ad-trnd/index.html

 

Writer: Nonochan

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